What’s in a Name? The Story Behind Maie

When I created Maie Cosmetics, I wanted more than just a name for a beauty brand. I wanted a word that carried meaning, one that reflected the heart of what I believe beauty should be: simple, authentic, and rooted in self-love.

The name Maie is a play on the Swedish word “mej” (pronounced me or I)  . As someone born in Stockholm and now living in California, it felt natural to connect my roots to the vision I had for this brand.

By choosing Maie, I wanted to emphasize a message that often gets lost in the beauty industry: it’s not about covering up who you are, it’s about celebrating it. Beauty begins with me—with you. It’s about self-acceptance, self-expression, and confidence in your natural glow.

Every Maie product is designed with this in mind. From our Ultra Hydrating Face Mist to our More Amore Lip Balm, each formula is created to enhance—not mask—your authentic self. We believe that beauty is effortless when it comes from a place of care and love for yourself.

So when you reach for Maie, remember that the name is more than a label—it’s an invitation. An invitation to honor yourself, to embrace your individuality, and to say proudly: this is me.

Because at Maie, beauty begins within.